Problem

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Solution

new agency model

new product innovation pipeline

new communication approach

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Result

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#1    Individual agency model:

    „From a network set-up to an individual agency     partner model“

#2    Integrated production model: 

    „From a 3rd party vendor to a fully integrated     creative & production model“

#3    Modular creative system: 

    „From individual TVCs to a modular brand system“

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#1 New agency model brings highly experienced people with faster process at lower cost

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Access to excellent resources is in times of fast changing requirements is more important  (more efficient / more effective) than ownership of them.